SEO – Not Dead Yet
September 15, 2010
If you use Google for your searches, you’ve most likely noticed the most recent innovation, Google Instant. As you type your query in the search box, it automatically populates the page, as shown below:
We’ll be seeing a lot of articles proclaiming, once again, that SEO is Dead! But is this really the case? The short answer is no, but to learn why SEO is still alive and kicking, read the well thought out article Does Google Instant change the SEO game? by Jonathan Leger.
You may find this new rollout to be helpful in your keyword research, as a matter of fact. As you can see in my example, as I typed “learn seo” it gave me suggestions that are popular with searchers. So to promote my SEO Power Team course, I should use the keyword phrases learn seo online and learn seo step by step (SHAMELESS promotion I know!). Give it a try with your product or service and see what Google suggests. This is a quick and dirty way to do some longtail keyword research.
Keyword Research – How to Blow Away Your Competition
September 15, 2010
Keyword research forms the basis of ALL your SEO. Think about it…you use your keywords in every aspect of online marketing:
- Titles
- Descriptions
- All site content, headers, and tags
- Inbound links
- Article syndication
- Business listings
- Profiles
- Social media – Facebook, Twitter, et al
- Video syndication
This makes keyword research extraordinarily important!
But how much time do you spend on actual research? What tools do you use? Or do you guess?
There are a lot of keyword tools on the market, or you can simply use the Google Keyword Tool like millions of other people. Which means you’ll be using the same keywords to rank your site as millions of other people. That makes competition pretty rough.
A New Keyword Tool
I’ve discovered a keyword tool that will save you hours of time while giving you a whole new universe of highly searched keywords to use. It’s not free, but it is quite inexpensive and will pay for itself in no time. Don’t take my word for it – watch the video – I was sold on Keyword Gem halfway into it. But watch all the way through, because you’ll get a terrific tip towards the end that you won’t want to miss.
You’ll still want to check your new keywords in Google’s Keyword Tool. Your newly discovered keywords will not have as many searches as the more generic keywords, but you’ll probably never be able to rank for those anyway. You may as well be realistic and use keywords for which you can get Google search rankings. This tool will help you find those more achievable, and more targeted, keywords.
SEO Diva Contest for New Facebook Fans
September 15, 2010
I’ve been wanting to have a contest of some sort for ages, and now I’ve come up with a cool one!
One of the items on the list of building your website with a great foundation is to set up a Twitter account and a Facebook page.
Twitter account: YES
Facebook page: OOPS
So, I’ve got my SEO Facebook page all set up now, but where are all my fans? Will you be my fan? Maybe you could win a prize!
Easy-Peasy Contest Rules
- Like SEO Diva on Facebook
- Sign up for my Newsletter (if you haven’t already)
- Leave a comment below to let me know you’ve completed both of the above
Awesome Prize
3 month membership to SEO Power Team – step by step instructions on how to rank on Google Local (Places), optimize your site and build hundreds of inbound links. $297 value.
Prize winners will be randomly selected on September 25, 2010. This gives you time to invite all your friends. In fact, ask them to mention your name in their comment and you’ll get another entry.
I’ll keep trying to add cool prizes, because in a contest, the more prizes the better!
