Article Marketing Part 2: Keywords, Links, and Your Resource Box

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When you write an article, it’s tempting to add your keywords in as often as possible. However,  it’s important to NOT cram keywords into it, or your article will look like spam content and may also be rejected by the article syndication service.

The algorithms used in today’s search engines are quite sophisticated and can easily figure out what your article is about without you hammering it home. You’ll also alienate your readers if your article reads like it’s meant for search engines instead of human beings.

The two places where you must have your target keyword phrase are in your title and your link. It’s very important to do this the right way:

  1. If at all possible, put your keyword at the beginning of your article’s title. For example, “Article Marketing – 3 Days to Success” instead of “3 Days to Successful Article Marketing.”
  2. Make your link, whether in your resource box for article syndication sites or in the article itself, your exact keyword phrase: “Read SEO Diva to learn about article marketing and how to…“
  3. Don’t neglect to use your keyword phrase in the tags for the article.

It should be obvious, but I’ll say it anyway: make the article relevant to your keywords. I’ve come across articles that are about one thing, such as housebreaking a dog, and then in the resource box the linked keyword phrase is for something like Acai diet products. There’s no relevancy there, and it’s doubtful the link would add anything to the website’s ranking.

Using the Resource Box to Your Advantage

imageWhen you submit your article to a syndication site, you are often not allowed to put self-serving links within the article itself. Instead, you’re allowed two links in the resource box at the end of the article.

To make the most of it, write two or more sentences in a custom resource box for each article you submit. Ezine Articles recommends it be around 15% of your article’s word count.

One sentence should be a call to action along with your keyword linked to the most relevant page on your site (not your home page in most cases). For example, when you click on the article marketing link shown in #2 above, you’ll see that the link does not go to my home page but to an interior page of this site.

The second link should be an actual URL; using my example, it would be http://www.seodiva.net/article-marketing-3-days/. The reason is that when others republish your article, sometimes your link will be stripped out. However, by including your URL you have a better chance of 1) getting credit for the article and 2) for the reader to go to your site for more information.

You should also include the name of your business or site in the resource box, again for credit for the article as well as information for the reader.

Don’t forget to complete your author bio. Write a little about yourself, add your business name, a link to your site, and your social networking links.

When Others Publish Your Article

When other websites publish your article, they are supposed to keep the resource box and all links intact. Some do, but others strip out the links. By including your actual URL and business/site name, you are ensuring that the reader knows where the article came from.

Some unscrupulous people will exclude the resource box entirely, but since they are using duplicate content they aren’t getting credit for it from the search engines. Yes, it’s a ripoff, but your time is usually better spent writing more articles than tracking these people down and demanding they remove it.

Next: Article Marketing Part 3: Best Places to Syndicate Your Articles

Part 1: Article Marketing – 3 Days to Success


© Kay Frenzer – visit SEO Diva for more great content.

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About the Author

Kay Frenzer Zeeh is an SEO specialist and online marketing specialist. She helps small business clients get high rankings in Google Places as well as organic listings. She also helps clients develop and implement a social media strategy. Her clients' businesses thrive and make more money as a result.