Keyword research forms the basis of ALL your SEO. Think about it…you use your keywords in every aspect of online marketing:
- All site content, headers, and tags
- Inbound links
- Article syndication
- Business listings
- Social media – Facebook, Twitter, et al
- Video syndication
This makes keyword research extraordinarily important!
But how much time do you spend on actual research? What tools do you use? Or do you guess?
There are a lot of keyword tools on the market, or you can simply use the Google Keyword Tool like millions of other people. Which means you’ll be using the same keywords to rank your site as millions of other people. That makes competition pretty rough.
A New Keyword Tool
I’ve discovered a keyword tool that will save you hours of time while giving you a whole new universe of highly searched keywords to use. It’s not free, but it is quite inexpensive and will pay for itself in no time. Don’t take my word for it – watch the video – I was sold on Keyword Gem halfway into it. But watch all the way through, because you’ll get a terrific tip towards the end that you won’t want to miss.
You’ll still want to check your new keywords in Google’s Keyword Tool. Your newly discovered keywords will not have as many searches as the more generic keywords, but you’ll probably never be able to rank for those anyway. You may as well be realistic and use keywords for which you can get Google search rankings. This tool will help you find those more achievable, and more targeted, keywords.