The Importance of Keywords
Keyword Research is the Foundation of Your Online Marketing Strategy
If you’re using the wrong keywords, you’re either getting no traffic or the wrong traffic.
Keyword research also plays a major role when building inbound links. Relevant keywords tell the search engines what the link is connecting to, resulting in a higher ranking for the specific keywords included in your link.
An SEO Specialist will carefully research your industry and your competitors, using advanced tools, to determine which keywords are heavily searched for and that will bring you the highest search engine rankings, targeted traffic, and a high conversion rate.
Your keyword list will include
- Relevant, industry/service-specific top tier keywords
- Second tier keywords that enable your site to rank more quickly
- Long-tail keywords that often result in immediate conversions
Your spreadsheet will include recommended keywords, level of competition, and number of annual Google searches for each keyword phrase.
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