Online Marketing – the Goal is Google
Why Online Marketers Focus on Google
Do you wonder why online marketing companies and SEOs make the Google search engine their goal?
Google is the top search engine used by searchers. In April 2009 Google’s share of searches was 64.2% according to comScore. Yahoo’s share was 20.4% and MSN has increased to 8.2%
Results are sometimes up to the minute.
Google offers options not found on other search engines. Next time you perform a Google search, click on “Show options” link at the top of the results. You can choose videos, forums, reviews, narrow your search by time, or for fun, look at the Wonder Wheel.
Yahoo and MSN are not usually as hard to get high rankings on. They seem to place more value on content rather than such a huge importance on links like Google does.
So why bother with Yahoo and MSN at all?
Well, they still account for almost 30% of search volume. Yahoo’s demographic is younger, hip, and financially comfortable, while MSN appeals to an older crowd, including Baby Boomers, who have an immense spending power.
The good news is if your site is well structured, has good optimization, and a reasonable number of links, it will most likely show up on MSN and Yahoo before ranking in Google. So you’ll start getting traffic even while your site is struggling up the Google ladder.
