If you haven’t claimed or updated your Google Places/Maps listing, you are losing out even more than ever now. Google has implemented a new service that encourages searchers insert a location when a generic keyword is typed in, such as dentist.
Keyword research forms the basis of ALL your SEO. Think about it…you use your keywords in every aspect of online marketing: Titles Descriptions All site content, headers, and tags Inbound links Article syndication Business listings Profiles
This is a great question a commenter recently asked: Which one is more important – on-page SEO or off-page SEO? First, let’s clarify terminology: on-site (or on-page) SEO includes titles, descriptions, content, headers, alt tags, navigation, URL