The Importance of Google Local

SEO, SEO Diva Blog Share this post

If your local business is not found on the first page of the Google Local listings (the ones with the map to the left and the A-H listings beside it, you are missing out on a huge amount of business!

Searchers tend to think that these are “Google approved” businesses and will usually click one of the, rather than scroll down to the organic listings. This is the one time organic listings just don’t count.

Here are a few statistics that are relevant if you serve a local geographic market for your products and services:

  • 40% of all searches have local intent. A search for “dentists” implies a local search, as does “seattle dentist” obviously.
  • 80% of all commerical searches have local intent. A search for “zoom teeth whitening” is a commercial search.
  • 17 million people use online maps to find a local business

Google Local business listings for seattle dentist

For more information on how to improve your Google Local listing, check out the article The Power of Google Local (Maps) And Why It Matters To You at Biznik.com.

© Kay Frenzer – visit SEO Diva for more great content.

Related posts:

  1. Definitive Guide for Ranking on Local Search
  2. How to Get 50% Off BOTW Local Listings
  3. Google Adds a New Twist to Search

About the Author

Kay Frenzer Zeeh is an SEO specialist and online marketing specialist. She helps small business clients get high rankings in Google Places as well as organic listings. She also helps clients develop and implement a social media strategy. Her clients' businesses thrive and make more money as a result.